Level 3 apprenticeship · Digital and Creative

The creative all rounder your marketing has been missing

Content Creator builds the person who can take a brief and come back with something publishable. Words, images, video and audio, planned against an audience and measured after it goes out. On this programme they learn to do all of it with AI in the workflow, so one person produces what used to take three.

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A small crew filming with a camera and a gimbal in a studio

Level: Level 3
Duration: 15 months plus 3 months assessment
Route: Creative and Design
Off the job: Minimum 6 hours a week
Study mode: Remote and face to face
Assessment: BCS
Start dates: Rolling, no fixed intake
Delivered: In your workplace

Is it the right fit

You probably need this if

You are paying a freelancer per piece and the volume keeps rising
Your social channels are inconsistent because content is somebody's fifth priority
You have a brand that looks different on every platform
You want video and you have nobody who can shoot or edit it

Where the AI comes in

Every learner builds a personal AI toolkit for research, first drafts, image and video editing, captioning, repurposing and accessibility. They also learn where AI output is not good enough to publish, which matters more.

Entry requirements

Level 2 English and maths, or working towards them during the programme. Employed for at least thirty hours a week with the right to work in England, and in a role with enough real work to evidence the standard. We check every learner against the eligibility rules before anything is committed.

The curriculum

What they will learn

Delivered month by month against a training plan agreed with you, so the topic being taught lines up with the work in front of them.

01Reading a brief and defining the audience
02Brand, tone of voice and visual identity
03Copywriting for different channels and formats
04Photography, image editing and composition
05Video production, editing and short form
06Audio, voice and podcast basics
07Design principles, layout and accessibility
08Planning a content calendar
09AI tools for research, drafting, editing and repurposing
10Analytics, engagement and performance reporting
11Copyright, licensing, data protection and consent
12Working with stakeholders and sign off

An editor working on video across two monitors

In the job

What the role involves

Creating written, visual and video content
Managing content across digital platforms
Working to content briefs and brand guidelines
Supporting marketing and communication campaigns
Editing and refining content for different audiences
Monitoring engagement and performance using analytics tools

End Point Assessment

How it is assessed

Assessed at the end of the programme by an independent assessment organisation. For this standard the assessment is normally a work based project with a presentation and questioning, alongside a professional discussion underpinned by a portfolio of evidence built during the programme. We confirm the exact method, the assessment organisation and the gateway requirements with you in writing before the training plan is signed.

We prepare for it

Mock assessments, portfolio checks and a gateway meeting before anything is submitted. Nobody goes to assessment underprepared.

Front page of the Content Creator Level 3 brochure

The brochure

Everything on one page, ready to forward

The two page employer brochure for Content Creator, covering what the apprentice does, how it runs and what your business gets out of it. Send it straight to whoever needs to see it.

Open the brochure Download a copy

Where it leads

Job titles this programme feeds

Content CreatorDigital Content AssistantSocial Media Content ExecutiveJunior VideographerContent Marketing Assistant

Progression from here runs into the higher levels, into the Level 5 AI Units for those moving into leadership, or into a wider remit in the same business. We have that conversation at month twelve, not the week they finish.