A marketer who owns the campaign and the numbers behind it

Multi Channel Marketer builds the person who plans a campaign, runs it across the channels that matter, and comes back with what it returned. Not a social media poster. Somebody who understands the audience, the budget and the reporting, and can hold a conversation about all three.

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A marketer mapping out a campaign on a whiteboard

Level: Level 3
Duration: 18 to 21 months plus assessment
Route: Sales, Marketing and Procurement
Off the job: Minimum 6 hours a week
Study mode: Remote and face to face
Assessment: BCS
Start dates: Rolling, no fixed intake
Delivered: In your workplace

Is it the right fit

You probably need this if

Marketing is being done by whoever has time that week
You are spending on ads and nobody can tell you what came back
You have a list and you are not emailing it
You need one person who can join up social, email, web and search

Where the AI comes in

Learners use AI for audience research, segmentation, ad and email variants, landing page copy and performance summaries, then learn to test properly so the tool is improving results rather than just producing more.

Entry requirements

Level 2 English and maths, or working towards them during the programme. Employed for at least thirty hours a week with the right to work in England, and in a role with enough real work to evidence the standard. We check every learner against the eligibility rules before anything is committed.

The curriculum

What they will learn

Delivered month by month against a training plan agreed with you, so the topic being taught lines up with the work in front of them.

01Marketing principles and the customer journey
02Audience, market and competitor research
03Campaign planning, objectives and budgets
04Copy and creative for each channel
05Search, SEO and website content
06Paid media and advertising basics
07Email marketing and automation
08Social media strategy and community
09Web platforms, content systems and landing pages
10AI for research, variants and reporting
11Analytics, attribution and reporting to stakeholders
12Data protection, consent and marketing compliance

In the job

What the role involves

Planning and delivering campaigns across multiple channels
Managing social, email and website content
Researching audiences, markets and competitors
Monitoring campaign budgets and spend
Analysing performance and reporting on results
Keeping brand and messaging consistent everywhere

End Point Assessment

How it is assessed

Assessed at the end of the programme by an independent assessment organisation. For this standard the assessment is normally a work based project with a presentation and questioning, alongside a professional discussion underpinned by a portfolio of evidence built during the programme. We confirm the exact method, the assessment organisation and the gateway requirements with you in writing before the training plan is signed.

We prepare for it

Mock assessments, portfolio checks and a gateway meeting before anything is submitted. Nobody goes to assessment underprepared.

Front page of the Multi Channel Marketer Level 3 brochure

The brochure

Everything on one page, ready to forward

The two page employer brochure for Multi Channel Marketer, covering what the apprentice does, how it runs and what your business gets out of it. Send it straight to whoever needs to see it.

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Where it leads

Job titles this programme feeds

Marketing AssistantDigital Marketing ExecutiveCampaign ExecutiveSocial Media ExecutiveMarketing Coordinator

Progression from here runs into the higher levels, into the Level 5 AI Units for those moving into leadership, or into a wider remit in the same business. We have that conversation at month twelve, not the week they finish.